Rare - ONE OF A KIND - Vintage 1986 7Up Acrylic Advertising Mock up. 1986 advertising presentation to 7Up bottlers. Measures 6 x 3 x 2 and weighs nearly 2 lbs...
Feels So Good Comin' Down. Ad campaign premiered in 1986 and did not run for very long.It didn't get the saturation to be as quotable as some earlier 7Up ads, but it etched pretty well into consumer's minds. It is the clever combo of association 7Up, cooling rain, and a clever slogan.
All of this is of course a testament to the ad people at Leo Burnett who came up with it. They had assorted commercial with different tones and musical influences.
The one thing they all had in common was the use of rain and the slogan. For example, this commercial shows the heat of the city. Heat so hot that you need to sit out on your fire escape to get relief.But you can get more relief if you just add some 7-Up and the magical rainy vibes that it brings with it.